Marketing with A3

Marketing with A3 is the author's attempt to improve the problem-solving process of sales and marketing.

Using A3 in the Marketing process will provide you a standard method of developing and creating your marketing programs. It will recap the thoughts, efforts and actions that take place for a particular campaign, such as advertising or public relations or even a launch. The tools are explained and examples are given.

The important part is that you will learn how to format your A3 report in any way that most effectively communicates your story to your team and others. An A3 report can really highlight the value that marketing supplies.The book contains ten A3 reports from five contributors.

This is not a strategy book. The book is designed to help you create and utilize A3 at a tactical level in a sales and marketing department.

Table of Contents

Chapter 1: Marketing with A3 Introduction

Chapter 2: Transforming to Marketing with A3s

Chapter 3: What is an A3?

Chapter 4: Using A3 in your Marketing Process

Chapter 5: Types of A3

Chapter 6: Description of the Components of A3

Chapter 7: Tools used in A3

Resources, Contributors

Marketing with Lean Series

Appendix A: A3 Templates

Appendix B: A3 Examples

Why A3, Why Now?

Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast and our discussion centered around A3 problem solving and A3 thinking. Mike is a long-term Lean Practitioner and an interesting thought on his initial comment in the podcast when I asked, What he has been doing since I last talked to him?

Mike said, “Its been interesting because I’ve been reengaging with some clients and moving on from a lot of the traditional Lean tools, whether they’re being applied in office environment or of a shop floor and going to what they’re perceiving as advance concepts. So that’s exactly in line with what we want to talk about today; problem solving and A3 thinking. So it’s been a good journey and what I think is done in a normal evolution of thought and development.”

Osterling Consulting was founded for the purpose of supporting organizations on their continuous improvement journey. Building upon 18 years of internal experience in operations leadership roles, Mike has worked full time for the last 13 years applying the lean concepts in manufacturing and office environments.

Mike is also the co-author of The Kaizen Event Planner: Achieving Rapid Improvement in Office, Service and Technical Environments. a practical, how-to guide for planning, executing, and sustaining rapid improvements in office, service, and technical environments. Geared to continuous improvement professionals and leadership teams, this book provides the methodology and practical tools for generating measurable results, while building a motivated workforce and creating a culture with an integrated focus on customer value, quality, cost, and service. Mike is an expert facilitator for a Kaizen event, contact him through his website www.mosterling.com.

Sample A3: No Contactor Failures in Field

Related Posts:
Kaizen in the Office Environment
Lean Office Kaizen Event Ebook
Kaizen: Marketing Inside your Organization
Problem Solving