Marketing with A3

Marketing with A3 is the author's attempt to improve the problem-solving process of sales and marketing.

Using A3 in the Marketing process will provide you a standard method of developing and creating your marketing programs. It will recap the thoughts, efforts and actions that take place for a particular campaign, such as advertising or public relations or even a launch. The tools are explained and examples are given.

The important part is that you will learn how to format your A3 report in any way that most effectively communicates your story to your team and others. An A3 report can really highlight the value that marketing supplies.The book contains ten A3 reports from five contributors.

This is not a strategy book. The book is designed to help you create and utilize A3 at a tactical level in a sales and marketing department.

Table of Contents

Chapter 1: Marketing with A3 Introduction

Chapter 2: Transforming to Marketing with A3s

Chapter 3: What is an A3?

Chapter 4: Using A3 in your Marketing Process

Chapter 5: Types of A3

Chapter 6: Description of the Components of A3

Chapter 7: Tools used in A3

Resources, Contributors

Marketing with Lean Series

Appendix A: A3 Templates

Appendix B: A3 Examples